Yes, you DO have a Personal Brand.

The world is a digital, online society and we all use various options to communicate, chat and keep in touch with friends and the business world – LinkedIn, Facebook, Instagram, Twitter, Pinterest etc.

The point is that, whatever you put out there represents your brand.

Those that are interested in engaging with you will use Google to find out more about you and this is where your LinkedIn profile will pop up. And, whether or not your Facebook profile comes up in the same search, they WILL look for you on Facebook to find out more!

Learn to drive your brand and make it work for you and not against you.

To optimise your personal brand and drive it to where you want it to go:

  • Optimise your settings
  • Select your privacy options
  • Strategically select your broadcast preferences

Make sure you are in control and driving your brand – it is an exceptionally valuable tool in building your career, your business and ultimately the lifestyle you desire.

For more tips and updates follow CareerConversations on LinkedIn